Musicalist Brasil is an innovative project to be launched at APAP 2014 that is designed as a promotional platform to connect Brazilian musical artists and producers with programmers and curators looking to include Brazilian Music in their presenting mix.

The initiative will focus its activities on important international trade events in the music and performing arts marketplace, which in 2014 will also include Porto Musical, SXSW, Jazz Ahead and WOMEX.

Musicalist has two principal elements that serve both of these interconnected communities. The first component is a type of “virtual artist sampler” which offers information and music from Brazil’s new wave of independent and contemporary artists. This content will be presented in two formats: first stage in a mobile friendly web portal and secondly as a mobile app.

The second element, and the one that will be in play during APAP and surrounding activities this January is that the Musicalist platform also functions as an informational resource providing Brazilian artists and producers key information critical to their successful entry and business development in the international marketplace. In its first incarnation, this content will be presented in the form of “Survival Tips” to be gathered in interviews with key players from the performing arts presenter community, produced and presented via a variety of targeted vehicles to their audience in Brazil. In addition to this, on-going updates on activities happening during the APAP period will be provided via blogs and social networks.

Musicalist Brasil is an initiative developed by three enterprising Bahia based Brazilian companies. It counts on key partnerships and support in terms of content, distribution and funding from Bahia Music Export (State of Bahia Cultural Secretariat), Brasil Music Exchange (a project of APEX, the Brazilian Trade and Investment Promotion Agency), and the project Circuito Motiva a promotional platform supporting independent artists in the State of Bahia. The content produced in New York during the APAP time period will be distributed on the sites and social networks of the project itself as well as those of these partner institutions.